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| The covers finally came off the production version of the dramatic new Focus ST five-door at the 2011 Frankfurt Motor Show, revealing the performance car that enthusiasts around the globe are waiting for. European customers can also choose a stylish wagon version of the Focus ST, which will launch alongside the five-door model in 2012. The Focus ST is Ford's first truly global performance car, building on the heritage of previous Focus ST models in Europe and evolving it to allow drivers around the world to experience and enjoy the exhilarating performance, unrivaled handling, addictive sound and muscular sports design that the ST badge represents. With innovative design and technology throughout, the new Focus ST will be more powerful and surprisingly fuel efficient, raising the bar once again when it comes to handling too. For drivers who want refinement for everyday use but with exhilarating performance on tap, the passion, enthusiasm and expertise of Ford's Global Performance Vehicles group shines through and makes the new Focus ST the most rewarding and obvious choice. |
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| The Ford ST Global DNA Beneath the skin of the new Focus ST is a detailed DNA for the ST range, established in Ford's exciting global performance car strategy. Working together, the Global Performance Vehicles group - made up of Ford Team RS in Europe and the Special Vehicles Team (SVT) in the United States, along with input from Ford experts in the Asia Pacific and Africa region - devised a strategy that all future global performance Ford cars will adhere to. "Focus ST hasn't come around by chance," said Capito. "What came first was our global performance strategy, which has been developed with North America, Europe and Asia together. With this, the core DNA attributes like the steering, driving dynamics, the sound quality and the power enhancements for all ST models have all been defined to the extent that our engineers can take that global DNA fingerprint and use it to create the new Focus ST." |
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Ford's First Global Performance Car The One Ford approach to working together across geographic boundaries has already seen successful global launches of the Fiesta and new Focus for the company. This approach is the great enabler for performance versions to be readily developed for a global market. "The new Focus is a fantastic car to develop an ST model from," said Matthias Tonn, chief program engineer for the Focus ST. "It's a solid shell with precise handling as standard, as customers around the world have already found out. It doesn't compromise on any area in any region of the world, and Focus ST builds upon that strength to give our global performance customers the car they want, the car they have been asking for. |
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| Stylish and Sporty Inside The exhilarating drive of the new Focus ST will have customers spending as much time behind the steering wheel as possible. With that in mind, Ford's designers have worked hard to ensure the interior of the Focus ST is a great place to be, helping the driver to feel as connected to the vehicle as possible. The interior of the core Focus model is already designed with a "cockpit" feel, giving any Focus driver a sporty sensation. In the ST variant, though, that sporty feeling is heightened with everything the driver touches and feels reinforcing that it is unmistakably an ST. Details range from specially designed pedals, steering wheel and gearshift to the unique Recaro seats. The darker headlining and trim on the pillars, an integral part of the ST's design DNA, adds to the performance driving feel. |
